Anyone looking for a beautiful hotel in Benidorm is in for a surprise: the city is famous for its skyline and its atmosphere, not exactly for the design of its hotels. Which is precisely why Hotel Primavera Park stands out: a 4-star superior, 17-storey hotel in the very centre that has committed to a coherent tropical aesthetic, from the entrance to the rooftop.

What makes this hotel beautiful

The short answer: one design idea repeated across every space. According to the hotel's own information and photos, the Primavera Park is built around a jungle world: palm trees, botanical murals, wicker, wood and a palette of greens and warm tones. It is not a single themed floor; it is the line of the whole building.

You notice it at the entrance, wrapped in greenery, and it continues at the pool among palm trees, at the tropical bar and in the rooms, many of them with a balcony and sea or skyline views. In a city of functional hotels, that coherence is what turns "beautiful" into a verifiable adjective: just compare photos.

Primavera Park room with balcony and views over Benidorm

The most photographed corners

If one image sums up the hotel, it is the Selvático Rooftop: an infinity pool on the 17th floor, adults only, with the Benidorm skyline and the Mediterranean behind it. It is one of the most photographed sunsets in the city.

Downstairs, the Exótico restaurant follows the same line: botanical murals, ceiling fans and creative international cuisine, open to non-guests as well. Between the two spaces, the hotel has built a recognisable visual identity, something unusual in a beach city hotel.

Rooftop infinity pool at sunset with the Benidorm skyline

What the reviews say

Beauty is subjective; reviews less so. The Primavera Park holds a 9.0 out of 10 on Booking with close to 3,000 reviews, a high figure for a hotel of more than 200 rooms. Among the most repeated comments: the decor, the views and the rooftop. For the full detail (rooms, location, services), see our complete Hotel Primavera Park guide.

See the photos and availability

Room photos, rates and direct booking, on the hotel's official website.

Go to the official site ↗

Frequently asked questions

Which is the most beautiful hotel in Benidorm?+
It depends on taste, but in this guide’s view, the Primavera Park is the clearest candidate for its coherent tropical design: palm trees, botanical murals, a 17th-floor infinity pool and rooms with views. Its 9.0 on Booking backs up the reputation.
Where is the Primavera Park?+
At Calle Primavera, 4, next to Benidorm Town Hall, a short walk from Levante beach and the old town. More in our area guide.
Is it an expensive hotel?+
It is a 4-star superior, so it is not the cheapest in town. Prices vary widely by season and how early you book: the reliable route is the official website, which usually carries the best direct price.